In a popular book about punctuation I was thumbing through recently, the author mentioned that Lands' End refuses to recognize that there is anything wrong with their name. A quick trip to their website, however, revealed something different:
...a lot of people ask why the apostrophe in Lands' End is in the wrong place. There have been some silly explanations along the way, but the truth is, it was a mistake.
It was a typo in our first printed piece, and we couldn't afford to reprint and correct it.
In the years since, the misplaced apostrophe has continued to grace our name and our label. And while it has prompted some raised eyebrows among English teachers, it also sets us apart as a company whose continuing concern for what's best for the customer is unmistakably human.
Does correct punctuation excuse poor journalism and fact-checking? Time to take that book off of my Wish List.
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