I've always wondered what they were called -- wait, that's not true, but learning what they were called made me feel as though I had always wondered -- and thanks to NPR, now I know.
Chyron is a synonymn for "lower thirds." I don't want to descbribe namebars on TV news shows, so go check out the article.
Or follow along with my nifty SAT style analogies:
Kleenex : facial tissue :: Chyron : lower thirds
Coca-Cola : sugary carbonated beverage :: Chryon : the little identification doohicky
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